Who we are

Flow Economics is operated by Flow Economics Ltd, a company registered in England and Wales.

Company number 17125119.

Registered office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.

For the purposes of UK data protection law, including the UK GDPR and the Data Protection Act 2018, Flow Economics Ltd is the data controller for personal information collected through this website.

If you have any questions about this notice or about how your personal information is handled, you can contact us at [email protected].

 

What this notice covers

This notice explains what personal information we collect when you use this website, how we use it, who we share it with, how long we keep it, and what rights you have in relation to it.

It applies to floweconomics.com and to any signup forms, downloads, or interactions made through it.

 

What we collect

We collect personal information in the following ways.

Information you give us directly

When you download the guide, sign up for the book launch list, subscribe to Insights, enrol in the course, or contact us, you provide your name, email address, and in some cases your organisation, role, and the content of your message.

Information collected automatically

When you visit the site, we collect basic technical information including your IP address, browser type, device type, the pages you visit, and how you arrived at the site. This is collected through standard web analytics.

Cookies

The site uses a small number of cookies. Some are necessary for the site to function. Others help us understand how the site is used. You can accept or decline non essential cookies through the cookie banner that appears on your first visit.

 

How we use it

We use the information you provide for the following purposes.

To deliver what you have signed up for.

This includes sending you the guide, the book launch updates, Insights articles, or course access when you have asked to receive them.

To send related communications about Flow Economics.

Where you have given consent, we may send you occasional updates about the framework, the course, the book, and related material that we believe is genuinely relevant. You can unsubscribe at any time, and every email contains a clear unsubscribe link.

To respond to enquiries.

When you contact us through the contact form or by email, we use your details to respond to your message and any reasonable follow up.

To operate and improve the site.

We use analytics and basic technical information to understand how the site is used and to improve it.

To meet legal and regulatory obligations.

Where we are required to retain or disclose information by law.

We do not use your information for automated decision making or profiling.

 

Legal basis

We rely on the following legal bases under the UK GDPR and PECR.

Consent

For marketing communications, including the guide, the book launch list, Insights, and any related updates we send. You can withdraw consent at any time by unsubscribing or contacting us.

Legitimate interests

For responding to enquiries you send through the contact form or by email, for operating and improving the site, and for limited follow up communication directly related to a request you have made. Where we rely on legitimate interests, we balance these against your rights and reasonable expectations.

Contract

For delivering the course and managing your enrolment, where you have purchased a course from us.

Legal obligation

Where we are required to retain or disclose information by law.

 

Who we share it with

We do not sell your personal information.

We use a small number of trusted service providers to operate the site and to deliver what you have asked for.

Kajabi

Kajabi provides the primary platform for our website, the course, email marketing, newsletters, and subscriber management. When you sign up to receive the guide, join the book launch list, subscribe to Insights, enrol in the course, or interact with most of our website, your information is processed through Kajabi.

Fasthosts

Fasthosts provides the hosting for a small number of additional pages on the site that run on WordPress. Information submitted through these pages is processed by Fasthosts and, where relevant, passed into Kajabi for ongoing communication.

Google Analytics

Google Analytics provides the analytics that help us understand how the site is used.

These providers process your information on our behalf, under contract, and only for the purposes we specify.

We may also disclose information where we are legally required to do so.

 

International transfers

Some of our service providers are based outside the United Kingdom, including in the United States. This includes Kajabi, which is headquartered in California, and Google Analytics. Where your information is transferred outside the UK, we ensure it is protected by appropriate safeguards under UK data protection law, including standard contractual clauses and the data processing terms agreed with each provider.

Fasthosts is based in the United Kingdom.

 

How long we keep it

We keep your personal information for as long as it is needed for the purpose it was collected for.

Email subscriber records are kept for as long as you remain subscribed, and for a reasonable period after unsubscribing for record keeping.

Course enrolment records are kept for as long as your account is active and for a reasonable period afterwards for accounting and legal purposes.

Contact form messages and direct emails are kept for as long as needed to handle and follow up on your enquiry.

Analytics data is retained according to the settings of the analytics service we use.

When information is no longer needed, it is deleted or anonymised.

 

Your rights

Under UK data protection law, you have the following rights in relation to your personal information.

• The right to be informed about how it is used.
• The right to access a copy of the information we hold about you.
• The right to have inaccurate information corrected.
• The right to have your information deleted in certain circumstances.
• The right to restrict or object to how we process your information.
• The right to data portability.
• The right to withdraw consent where we rely on it.

You can exercise these rights by contacting us at [email protected].

You also have the right to lodge a complaint with the Information Commissioner's Office, the UK regulator for data protection. Their website is ico.org.uk.

 

Changes to this notice

We may update this notice from time to time. The date at the top shows when it was last changed. Significant changes will be communicated through the site or by email where appropriate.